Hold onto your popcorn, folks, because Netflix is making a bold move to crack down on the long-standing practice of password sharing. No more sneaky logins for your distant cousin’s boyfriend’s best friend! The streaming titan has decided to tighten the reins and introduce stricter rules to ensure fair usage and safeguard its revenue streams.
According to Netflix, “a Netflix account is for use by one household.” So, starting now, you’ll have to make a tough choice between booting unauthorized freeloaders from your account or embracing the idea of an extra membership priced at a modest $7.99 per month for those outside your immediate family circle.
Initially slated for the first quarter of this year, Netflix had delayed the implementation of these changes until the summer due to concerns over customer cancellations in markets where similar restrictions had been introduced. The company estimated that over 100 million households have been sharing accounts, negatively impacting their ability to invest in new content.
Netflix subsequently piloted password-sharing limitations in select Latin American markets, expanding the feature to countries like Canada, New Zealand, Portugal, and Spain earlier this year. Now, it is extending it to a broader range of global market customers in 103 countries and territories including major hotspots like the United States, Britain, France, Germany, Australia, Singapore, Mexico, Brazil and others.
Of course, not everyone is thrilled about these changes, but Netflix remains confident that the crackdown on password sharing will ultimately contribute to its long-term growth and financial stability. As of March, Netflix reported a global subscriber base of 232.5 million paying customers.
In addition to the efforts to combat password sharing, Netflix has been exploring various strategies to monetize its service further. The introduction of an ad-supported tier has gained traction, with the company recently revealing that it has amassed over five million subscribers for this ad-supported option.